In The Sacred Gaze
David Morgan examines the visual culture of religion as it has been used
historically and theorizes how we might benefit from its study. He works
primarily with static visual media (paintings, drawings, etc.) but his insights
would apply to dynamic ones as well. Vision is more than just seeing; it is a
way of viewing something that includes all the cultural baggage (tools,
assumptions, ideals, etc.) present in the viewer, the artifact, and the setting
and rules that govern their relationship. A “Sacred Gaze”, then, is the manner
in which a way of seeing invests an image, a viewer, or an act of viewing with
spiritual significance.
Humans
are visual creatures. Therefore it is no surprise that visual culture has
played a large role in human history in shaping beliefs, attitudes, and
nations. Although the whole of reality cannot be conveyed in a single text—a song,
movie, or piece of art—visual culture remains persuasive because we want to believe it represents true
reality. Therefore humans have historically used images in pamphlets (to
convince people to act a certain way), in monuments or money (to remind us of
our national identity or history), and of course in religious artwork (to argue
for a certain deity, worldview, etc.).
Images
are also powerful because they seem to give us a window into the invisible.
“Visibility is often a kind of condescension of the transcendent to the
threshold of human experience. The image mediates the viewer and the unseen,
both revealing and concealing” (48). This allows for a more transformative
experience since it situates us at the boundary of the natural and
supernatural. Religious imagery in particular plays a variety of roles; they
order our world temporally and spatially, imagine community, help us
communicate with the divine or transcendent, influence thought and behavior,
and displace rival images and ideologies (55).
There
is an element of trust with images. Morgan describes it as having a covenant
with them. For example, with a tourist photo, it is assumed that the person was
there, and you were not; with an advertisement, it is assumed the product would
make one’s life better. Morgan lists several criteria (both external and
internal to the image) that describe the covenant a viewer has with an image:
communal (this image is “true” for the whole group), orthodox (ideologically
correct), authoritarian (valid), open (unbiased engagement with the image will
be repaid in some manner), mimetic (familiar), allegorical (symbolic
representation), exemplary (ideal), expressivist (essence, not accident),
deconstructive (self-critically aware). These covenants operate as guarantees
(much like the MPAA’s film ratings) or as a key to understanding a map:
depending on the covenant invoked for an image, interpretations may vary wildly
(107).
Images
are powerful, and religions have used them to suppress, colonize, and
“enlighten” native peoples much as children are disciplined or taught.
“Idolatry represents blindness of the nonbeliever or child…Iconoclasm enacts
his or her liberation” (125). Morgan traces the history of the visual culture
of Christian missions and indigenous responses to evangelism, but notes that
his framework need not be limited to Christianity. He also discusses the role
of images in promoting the ideology of the perfect woman and man (according to
18, 19, and 20th century North American evangelicals). Finally he
distinguishes between how images were used to cultivate feelings of Nationalism
(installing the flag as a cult-like object to secure a nation’s divinely
ordained sovereignty) and Patriotism (dedication to principles on which a
nation was founded). Nationalism sacralizes the flag, bible, or cross for use
in coercive campaigns.
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