We just watched "The Greatest Movie Ever Sold" by Morgan Spurlock. It's his typical docu-drama fare where he records a process, in this case, how product help finance a film. It was quite funny and interesting. Many questions are raised-Where does the product placement cross over into blatant advertising? What does it mean to sell out? How much harder would it be to be successful as an artist if you never accepted any corporate financing?
Personally, this movie "worked" on me in that a) I am slightly more knowledgeable about how brands finance films and b) I want to support the companies that took a chance and sponsored his movie. How can you not like a film that is brought to you by Mane & Tale, a horse/human shampoo?
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